Updated April 14, 11:22 p.m.–
A new fast-casual pizza restaurant is now open at the newly remodeled Alta Sunrise retail center in Citrus Heights, serving up custom 11-inch pizzas and offering many beer and ciders on 20 taps.
Located at at 5450 Sunrise Blvd., a block away from the intersection of Sunrise Boulevard and Madison Avenue, the new PizzaRev features a \”craft your own\” pizza assembly process that allows diners to select from over 30 different toppings to customize their personal-size 11-inch pizzas, which are made in front of them after which baked in a 900-degree stone-bed oven in “under three minutes.”
Prices for any typical pizza run $8.99, with “double dough” or gluten-free options available for $1.50 more. Toppings range from various cheeses and meats, together with sun dried tomatoes, pineapple, basil, and artichoke hearts. A pesto sauce can also be one of several finishing sauces offered to top off the meal.
Another feature from the restaurant is its self-pour beer and cider on tap, which allows diners to pour and pay through the ounce with a special wristband used to activate each tap. Prices per ounce vary from about 33 cents to 55 cents, with respect to the variety — making a typical 16-ounce selection run about $6, or half that price if purchased with a pizza during the restaurant’s daily happy hour from 3-6 p.m.
27-year-old franchise owner Harvind Uppal, who has already opened two other PizzaRev restaurants in the Sacramento area, held a grand opening on April 12, inviting diners to “pay the things they want” for a pizza fundraiser. Proceeds from the all-day event went to support A Community for Peace, a Citrus Heights-based crisis center that provides services to victims of domestic violence.
Uppal told The Sentinel lines were “the door” for the fundraiser and introduced over $4,000, with diners deciding to pay anywhere from a few dollars as much as about $15. The restaurant also offered a free pizza with the purchase of any 16-ounce beer on Saturday included in a grand opening promotion.
PizzaRev’s opening, and wide array of beer, was noted by a number of city council members in comments made during Thursday’s council meeting.
“Should you really like beer, this is the place to go,” said Councilman Bret Daniels with a chuckle, noting he had attended a VIP grand opening and ribbon cutting for that new PizzaRev, along with Councilman Albert Fox. Beers include Track 7, New Helvetia and Oak Park, along with several gluten-free ciders and popular mainstream beers like Coors and Sam Adams.
The Southern California-based PizzaRev company began in 2012 and now has nearly 50 locations around the country, seeking to distinguish itself amid a previously crowded pizza market by providing a customized and quick dining experience, including vegan and gluten-free options.
The new Citrus Heights location is open daily from 11 a.m. to 10 p.m.