Fiona Duncan-Steer, founder of RSViP Business Networking Agency, presents nine steps to prep for your businesses comeback after lockdown.
Whilst the recently announced government roadmap is ambitious, it has given hope to many that we are able to soon be released from the confines of our own homes, remote working and Zoom…
Like many, I've become far too comfortable with hosting my meetings, events and training sessions via online video platforms and whilst exciting, I’d be the first to admit I am also slightly anxious at what lies ahead, when the world reopens.
When Friday’s arrive I often feel exhausted from all of the conversations and energy I have put into keeping connected with the screen and then the realisation hits me that I haven’t actually been in the physical existence of any one of the people I have interacted with – bonkers to say the least and a true example of how times have changed and how we as humans adapt very well and ‘just get on with it’.
Yes, we might have gone through every emotion available to us this past year, felt like climbing the walls and had a little cry into our cuppa, but we've without doubt done amazingly well to adapt to this crazy thing we now call life – humans are brilliant at doing that aren’t they?
So, let us give ourselves a pat on the back for how far we’ve come and dare to look ahead at what is yet in the future in a positive light – the end is nigh (the end of lockdown that is).
Question: Have you thought about how things may look in your business when we re-emerge?
If not, then this is the time to do just that and to start prepping for your business come back.
Here are 9 things to consider:
- Reflection: Take the time to look back at what your company was pre Covid, what elements have changed since and how it looks now.
- Make a list: List all of the challenges you have faced and perhaps overcome during this time, as well as the opportunities and positives that have occurred – I assure you there will be at least one!
- Let go: What could you now let go of in your business? Things you no longer need, things that are no longer relevant, things that no longer serve you – strip it back.
- What’s new? What have you introduced this past year as a result of your ‘change and overcome strategy’, or what something totally new do you plan to introduce into your business – perhaps a new product or service?
- Your network: Review your current network around you – your team, contacts list, customers, suppliers – still in talks with everyone or have you lost touch with certain people you need to re-connect with? Are you pleased to move on from certain people or is it just a case of making an effort to rebuild that relationship? It’s time to reinforce your tribe; those you want to take forward with you and to forget about the rest who do not serve you.
- Operations & infrastructure: Were you content with how your business operated on a daily/weekly/monthly basis? Could things run smoother along with some time and effort injected into your processes? It’s time to get organised, re-look at systems, let go of what is no longer working for you, introduce automation for efficiency and sample new software and platforms where relevant.
- Marketing: Perhaps you have changed your message and communication style this past year? If not, this should have been done yesterday, but do not panic it’s not too late – start putting together a new marketing strategy, integrating potential new communication platforms and campaigns. Don’t hesitate to get creative at this point and check out new things.
- Your audience: Relook at who they are, profile them, then think about – are they your perfect customer? If not, how can you find your people, your audience? Improve your message and seek them out!
- Finances: They have decreased this year? Do you know your numbers? How can you get it back on track and more?
There isn't any one answer, it is a combination of the implementation of all of the above, plus good old fashioned hard work and determination – something you all have inside of you.
Dig deep and bring it back to the surface – you can do it!
For assistance in planning your return road map contact me:
[email protected] www.fionaduncansteer.co.uk www.rsvipnetwork.co.uk