Yorkshire’s Aunt Bessie’s has become acquired by Bird’s Eye owner Nomad Foods from William Jackson & Son for 210 million.
With a production facility in Hull, Aunt Bessie’s manufactures frozen foodstuffs, including Yorkshire puddings as well as other roast dinner trimmings.
The deal expands Nomad Foods’ portfolio within the roast dinner category and also broadening its presence in england.
Combined while using recently acquired frozen pizza brand Goodfella’s, Aunt Bessie’s will, as well as Birds Eye, will significantly help the company’s scale, diversification and offer more resources to accelerate category growth.
Stefan Descheemaeker, Nomad Foods’ CEO, said: “Aunt Bessie’s iconic brand, positive values sturdy product credentials align well with his existing portfolio.
“As our second accretive acquisition in 2018, Aunt Bessie’s represents another step toward our purpose of transforming the frozen food category and constructing a portfolio of best-in-class food brands.
“Aunt Bessie’s significantly expands our presence within potatoes, on the list of largest categories in frozen food, while adding another dimension to our own growing portfolio in england.”