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May 29, 2023
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Digital tech investment sees sales rise for West Yorks steel firm

Abram Pulman Steel, a 12 million turnover steel stockholding business headquartered in Sowerby Bridge, has boosted its order book after checking out digital technology.

Founded in 1830, this business suffered devastating flooding in 2015 but has returned to rude health.

Last year, the firm secured 5,000 funding by way of the Government-backed Digital Enterprise programme, which went towards a 12,000 project to ramp up and modernise its sales capability.

The investment is already settling, to comprehend flexibility triggering an improvement in orders of 10 per cent across Pulmans’ array of steel products.

“The funding from Digital Enterprise enabled us to invest in new laptops for your outside? sales force, along with developing an intranet and an app so clients are listed orders with us, or ask, whenever you want of day, and everywhere you go,” said MD David Shoesmith.

As along with stocking many steels within the Sowerby Bridge warehouse, Pulmans also specialises in cutting and processing steels, delivering to clients including engineering firms, fabricators, local authorities and construction companies throughout the North.

“The new technology ensures that we’ve been capable of taking an enormous revolution in terms of our responsiveness for our diverse clients, between multinational blue chips to smaller businesses as well as people,” said Mr Shoesmith.

He added: “The funding and the investment that people had the ability to make because of this is a huge real game changer for folks and, combined with the diligence of your exceptional team, we view a 10% increased sales, and increased efficiency in our whole sales process, for that reason.”

Digital Enterprise programme manager Muz Mumtaz said: “Pulmans is undoubtedly an demonstration of why Digital Enterprise is very vital to nurturing business growth throughout the Leeds city region.

“The 5,000 funding they received via the programme is a catalyst for digital technology investment that has triggered really positive change for these people.”

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