Black Sheep Brewery has announced a national listing with Tesco which will see a few of its newly-developed brands located on supermarket shelves the very first time.
The North Yorkshire-based brewery has secured exclusive listings while using the supermarket chain thorough releases Venus & Mars, Milk Stout and My Generation Pale Ale, along with 54 North C the firm’s first-ever lager.
54 North, a 4.5% ABV premium small batch craft lager, came to be last year and named in homage for the hometown of Masham, which sits on 54′ 13′ 24″ N; 1′ 39′ 20″ W longitude and latitude lines.?
Jo Theakston, Advertising and marketing Director at Black Sheep Brewery, said: “The launch of the first lager, 54North, had been a defining moment for Black Sheep and securing this exclusive partnership with Tesco is yet another significant moment for individuals.?
“We are happy to be working when using the UK’s main supermarket chain drive an automobile our new brands forward while we carry on and diversify and brew many different beers which really can be enjoyed from the ease the home, plus bars and pubs. Our newest brews in conjunction with existing, established brands can make for some people exciting inclusions in supermarket shelves.”
Dom Hill, Head of Lager at Tesco, said: “We are excited to get working closely while using the team at Black Sheep, especially on 54 North. Were confident our customers will cherish the brand new collection of beers to get an ideal one whatever their tastes.”
Tesco helped Black Sheep to supply 54 North in small pack format, that will be exclusively found in 6 x 330ml cans, following its successful launch to pub trade customers in 30-litre keg format last year.?
Venus & Mars and Milk Stout shall be accessible in 500ml bottled format, with My Generation being scaled as many as 500ml bottles at last.
A 4.5% ABV cross-over, pale ale, the Venus & Mars name derives from Venus, the Greek Goddess of Beauty, and Mars, the Greek God of Agriculture, with Black Sheep fusing First Gold, Summit and Chinook hops use a ‘hop forward’ tasting beer.?
Milk Stout, a 4.4% ABV creamy stout with notes of chocolate, vanilla and coffee, has long been scaled up to bottled format the very first time.?
My Generation is distributed through Black Sheep and is particularly brewed from a fantastic mixture of ” new world ” hops including Cascade, Galena, Magnum and Polaris. Some.7% ABV beer was formerly only available in can and 30L keg formats.?