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Sports Direct named UK's least reputable retailer

Sports Direct, the Shirebrook-based retailer, continues to be named the UK’s least reputable retailer.

According into the Reputation Institute, Amazon topped the league table as the most reputable retailers in the UK, while Sports Direct a break down significant decline in RepTrak pulse score from 53 in 2016 to 48.4 in 2018.

The Reputation Institute’s Chief Reputation Officer, Stephen Hahn-Griffiths, says: “Sports Direct’s overall reputation has tumbled in the past year, alongside its profits. The business recently suffered a huge backlash from investigative journalists who compared working conditions to ‘the gulag’ along with the firm was investigated by MPs shortly afterwards.

“Amazon’s blend of selection, value, personalisation, with no hassle client service is often a winning formula. Amazon contains a loyal following exceeding 100 million Amazon Prime subscribers ‘Prime Day’ sales are becoming a significant retail event.

“Despite their position of strength, Amazon is confronted with reputation risk using the proposed “Amazon tax” and growing criticism of working conditions for their vast distribution centres.”

The top 10 companies which are thought to come with an excellent or strong reputation are:

3.John Lewis
9.Tiffany & Co

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