Black Sheep Brewery has become named because Official Brewery from the 2018 Tour de Yorkshire and it is celebrating by launching a prize where world’s best riders can compete to win their height in beer.
The fourth and final stage on this year’s race on Sunday 6th May passes through Masham – ?the location of the Black Sheep Brewery and it is newly refurbished Visitor Centre C and Black Sheep is marking the occasion by hosting a ‘Black Sheep Straight’ where fans can gather to enjoy encounter face to face.
The Straight will probably be on Thorpe Road in Masham, as well as the first rider to give this point shall be rewarded making use of their height in crates of Black Sheep Ale, Yorkshire’s best-selling beer.
Black Sheep is usually offering one lucky fan the opportunity to play in the celebratory Maserati Tour de Yorkshire Ride before the final stage in the Tour de Yorkshire. It can host a photo social network competition where one entrant will probably be chosen with little thought to learn the ride, that is held on a single roads as being the professional race.
Welcome to Yorkshire Chief Executive Sir Gary Verity said: “Black Sheep is surely an iconic Yorkshire brand name we’ve been happy to work in partnership with them on the Tour de Yorkshire.?I am certain this prize is going to be useful towards riders and that we can get to view some hotly contested racing in Masham.”
Black Sheep Marketing and sales Director Jo Theakston said: “The Tour de Yorkshire is continuing to grow for being on the list of UK’s premier sports activities, and we are happy to keep the race because it is official brewery. Cycling really has can occur in Yorkshire because the Grand Depart in 2014, and we’re anticipating being part of another momentous occasion in your neighborhood.
“There are going to be plenty of hype in Masham as cycling’s biggest names traverse the city, with one lucky rider set have fun with an actual taste of Yorkshire since they traverse the Black Sheep Straight!”
