Mirfield-based creative agency The greater Boat has redesigned online existence of toy manufacturer Little Tikes.
Creative director Doug Main said: “In with regard to the brand new website in addition we helped to reposition small Tikes brand online. We updated the company to restore easy and flat C compared with skeuomorphic C and refreshed along with palette. Enhancing bespoke hand-drawn doodles helped inject personality and fun to imagery over the site.”
The six-month project C which involved over 500 hours of manpower within the multi-disciplined Bigger Boat crew and was strategically timed to file for at among the quietest times during the year to the toy arena C function is by using a mobile-first approach. The contact to action buttons on each page are even based in a more accessible position for a mobile phone user’s thumb.
Agency MD Andy McCaul said: “The idea that 80% of individuals use mobile technology when visiting e-commerce websites meant that we got to cater for this audience to start with when planning the internet site C whilst still delivering a good desktop experience. We tackled the brief from the data-driven perspective to ensure that we delivered the best possible UX.”
He continues: “This had been a huge project for our 12-strong team, and we’re extremely pleased with the finished article. The get off stock shots as well as a custom design of text has created the web page more eye-catching and vibrant, and in the Little Tikes team an excellent platform for growth.”
Developed using WordPress and WooCommerce to raised support future development and still provide enhanced reporting functionality, early statistics are actually showing a noticeable difference over the previous offering, while using the average order value up by 30%, the idea conversion rate up by 130% in addition to a 35% development of engagement.
Michelle Lilley, head of promoting at Little Tikes said: “We’re really pleased with our new direction and website, which helps to get our exciting array of toys one’s online. Importantly, it delivers on our key objectives C to get millennial parents, develop into a brand hub and support our retail partners.?We’ve had some fabulous feedback globally and our new brand style is now being presented internationally.”